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Self service is the practice of serving oneself, usually when purchasing items. Common examples include:
- Gas stations, where customers pump their own gas rather than have an attendant do it.
- Automatic Teller Machines (ATMs) in the banking world have revolutionized how people withdraw and deposit funds.
- The customer uses a shopping cart in the store, placing the items they want to buy into the cart and then proceeding to the checkout counter/aisles.
- Buffet-style restaurants, where the customers serve their own plate of food from a large, central selection.
Source: Wikipedia
Self service advertising is the concept in which the customers of the publisher are able to perform themselves activities or get status updates with regards to ad booking (print, online, mobile), contract status, invoicing, creation, material delivery, proofing/ preflight, deadlines and ad placement.
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Customers appreciate such approach. It enables them to enter the self service portal 7 x 24 hours. Check the status or carry out the tasks required. Deadlines are managed automatically and the client is informed all the time. It provides flexibility and puts publishers in the same category as companies facilitating electronic banking or online book shops.
The publisher can benefit from this approach significantly, since a lot of operational tasks are either managed by applications or handed over to the advertiser. It implies that precious sales time can concentrate on strategic issues together with the client instead of chasing deadlines and fixing issues.
YEMO offers with Adspace a platform which is dedicated to provide a fully features and high performance self service advertising solution. Please check out our YEMO Adspace <link to Adspace page> product pages for more details.
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