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| Conversion: Internet as a sales channel |
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It is nice that a website is attracting a lot of visitors, but it is better to turn them into customers. It happens quite frequently: a company spending fortunes on Search Engine Optimization (SEO) and other communication channels (radio commercial, email, etc.) to attract potential website visitors and as a result they have tons of visitors, but nobody is ordering. The conversion is missing.
More is required than SEO in order to become successful with your site:
- Straightforward navigation that does not discourage the potential buyer.
- A Graphical User Interface that is appealing to the target audience.
- Instruments such as vouchers (discount) or freebies to attract first time buyers. It is all about seducing the visitor. Create nice bundles. Learn the psychology of the buyer in order to trick them to buy.
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A Website that is attractive to return to, thus ensuring that the first buyer is going to return. Solid self service capabilities are essential
A site aiming at consumers can require a different approach than a business-to-business site. Also the kind of products offered have impact on the site. A fun product, such as a birthday card, needs a different ambiance than a funeral card. If different requirements or ambiances need to be combined in one site, the technology should support it.
YEMO Printspace and YEMO Adspace provide mechanisms to attract and retain clients. These instruments can be exploited according to the requirements of the printer or publisher. They have the knowledge about what drives their customer and we can help with providing them the instruments to convert and retain.
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