Web-to-print


Web To Print

One of the most puzzling terms used in the print industry is “web-to-print”. For quite a large crowd it is related to tools with which businesses or consumers can prepare documents online. For others is it is related to shopping carts and online payments. The applications concerned range from simple up to very complex. Honestly speaking: we do not care which definition is used. For us, it is important to provide a solution that helps the printer to do business via the web. Instead of joining the battle of definitions we prefer a rather pragmatic approach in which we list the minimum features which are of importance for any printer that wants to use the web to find new business and manage the relation with existing customers. After having invested in the base features, the site can be spiced it up by extending the site with functions that expand the services of the printer for his customers. Base features web-to-print process: Website. Shopping cart. Acceptance of PDF or other digital formats. Invoicing. Process to move the files to the printing press. Customer login. CMS managed website pages. Appropriate pricing methods. Product categories, products and options to select a product - navigation and set the product price. Price tables.		What else we would recommend: Search Engine Optimization. Web analysis tools. Web payments. Functions to seduce new clients. Newsletters. Interfaces to manage large amount of product and price details. And making the picture complete: Online editing or personalization of documents/ templates: house style management. Online templates to create documents for consumers or small businesses (SOHO). Online preflight and preview or impositioning. Automatic job ticket process (XML + PDF) to establish a smooth workflow. Stock keeping module to manage preprinted stock. Variable data printing. Asset Management services for the customer. The YEMO channel partners can supply you with detailed information about YEMO's solutions in the areas listed above.