Sales force management systems are information systems used in CRM marketing and management that help automate some sales and sales force management functions. Sales force management systems are essentially the same thing as sales force automation system (SFA).

 

A SFA, typically a part of a company’s customer relationship management system, is a system that automatically records all the stages in a sales process. SFA includes a contact management system which tracks all contact that has been made with a given customer, the purpose of the contact, and any follow up that may be needed. This ensures that sales efforts are not duplicated, reducing the risk of irritating customers. SFA also includes a sales lead tracking system, which lists potential customers through paid phone lists, or customers of related products. Other elements of an SFA system can include sales forecasting, order management and product knowledge.

 

An integral part of any SFA system is companywide integration among different departments. If SFA systems aren’t adopted and properly integrated to all departments, there might be a lack of communication which could result in different departments contacting the same customer for the same purpose. In order to mitigate this risk, SFA must be fully integrated in all departments that deal with customer service management.

 

Making a dynamic sales force links strategy and operational actions that can take place within a department. The SFA relies on objectives, plans, budget, and control indicators under specific conditions. In order to perform the objectives correctly specific procedures must be implemented.

 

Source: Wikipedia

The majority of the YEMO products are not about CRM, but about products around it. YEMO is rather about managing production processes, which are managed in a large extent by sales or sales related departments. Take YEMO Traffic, a product which is often integrated with a CRM system or ad booking  system. After the process of booking, the booking data are exchanged with YEMO Traffic for further processing. Here starts the workflow for the ad production (briefing, collecting raw materials, asset management, ad production, preflight, soft proofing, page production, etc.). In the relevant stages (like briefing and soft proofing) the sales force has access to modules in which they need to carry out their activities like adding a briefing or approving the advertisement.

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