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Publishers and ad agencies/ studios use YEMO Traffic to streamline their ad production and other creative productions such as brochures, posters, flyers, on-line materials, etc. Our fully web enabled solution supports location independent ad production. Often this solution is used in combination with Business Process Outsourcing (BPO) to India or other resource economical countries for the production of ads which is a tremendous business case for any publisher and studio.
Users of YEMO Traffic are typically:
- Designers to retrieve the data for ad production and store the final file produced.
- Sales to manage their ads – location independent.
- Traffic management for managing the ad production process.
Orderlist
Orderlist is the main interface in which all orders and materials are managed. Orders can be automatically updated from the ad booking system or can be entered manually.
All relevant information about the ad is displayed in the order details screen. Within the Order detail screen, the user can add logo and archived materials from the database directly or pick-up materials from their machine.. All collected materials for an advertisement are viewed in easy to access tabs.
Tasklist
The tasklist is the interface for the ad designer to download the materials to his desktop, upload the final results and enter the time spent on producing ads. When uploading the ad, it will be preflighted. In case of issues with the PDF, the designer can resolve them directly.
Proofing Tool
In the visual proofing stage the user van can give feedback about the ad using the proofing tool. The instructions are saved in HTML. Functions supported are for example move object, resize object, delete text, replace text and insert text.
Archive
All ads produced are stored within the database and can be used as reference for new ads.
Digital Briefing
Instead of using hand scribbled notes, YEMO has added the possibility to make briefings via a digital briefing tool. Here it is possible to use an archived ad as the basis to indicate changes.
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